Privacy Policy
Effective date: January 1, 2026
Serenity Outdoors, LLC ("Serenity Outdoors," "we," "us," or "our") respects your privacy. This policy explains what information we collect through our website, how we use it, and the choices you have. It applies to serenityoutdoors.com and the forms and tools on it.
Information We Collect
Information you give us. When you fill out a contact form, request a design consultation, or use our free estimate tool, we collect the details you provide. That usually includes your name, email address, phone number, project address or location, and information about the project you have in mind. Our estimate tool may also collect what you enter about the project, such as square footage, material choices, and site access.
Information collected automatically. When you visit the site, we and our analytics providers collect certain technical information, such as your IP address, browser and device type, the pages you view, the links you click, and the site you came from. We collect this through cookies and similar technologies, described under Cookies and Analytics below.
How We Use Your Information
We use the information we collect to:
- Respond to your questions and prepare estimates, designs, and proposals
- Schedule and follow up on consultations
- Manage our relationship with you as a customer or prospective customer
- Improve our website, our work, and how we reach homeowners in our service area
- Send you information about our services when you have asked us to, or after you have done business with us
- Keep the site secure and cut down on spam and fraud
- Meet our legal and accounting obligations
We do not sell your personal information.
How We Share Your Information
We share information only as needed to run our business:
- Service providers. We work with outside companies that host our website, manage our customer records, measure site traffic, and handle marketing. They receive only what they need to do that work for us. [Confirm providers, e.g., web host, SynkedUP, Google, Meta.]
- Legal reasons. We may share information when the law calls for it, or to protect our rights, our customers, or the public.
- Business transfer. If our business is sold or merged, customer information may transfer as part of that deal.
We do not hand your information to unrelated companies for their own marketing.
Cookies and Analytics
Our site uses cookies and similar tools to remember your preferences, understand how visitors use the site, and measure our marketing. This includes:
- Google Analytics and Google Tag Manager, which show us how the site is used. [Confirm]
- Google reCAPTCHA, which helps us tell real visitors from bots on our forms. Your use of reCAPTCHA is covered by Google's own privacy policy and terms. [Confirm]
- Meta (Facebook) tools, which help us measure and place our ads. [Confirm whether the Meta pixel is installed; drop this bullet if not.]
You can control cookies through your browser settings. Turning them off may change how parts of the site work. Because there is not yet a common standard for "Do Not Track" browser signals, our site does not respond to them at this time.
Third-Party Links
Our site links to other places, such as our Google Business Profile and social media pages. We are not responsible for the privacy practices of sites we don't run. Please read their policies before sharing information with them.
How Long We Keep Your Information
We keep your information for as long as we need it to serve you, run our business, and meet legal and tax obligations. When we no longer need it, we take steps to delete or de-identify it. [Confirm any set retention window.]
How We Protect Your Information
We take reasonable steps to protect the information we collect. No website or method of sending data over the internet is fully secure, so we cannot promise absolute security, but we work to keep your information safe.
Your Choices
- Marketing. If we send you marketing emails or texts, you can opt out any time by following the unsubscribe instructions or contacting us.
- Access and updates. You can ask what personal information we hold about you and ask us to correct or delete it. We will respond as the law allows.
- Your state's rights. Depending on where you live, you may have added rights over your personal information. Contact us at the details below and we will help.
Children's Privacy
Our website and services are meant for adults. We do not knowingly collect personal information from children under 13. If you believe a child has given us information, contact us and we will remove it.
Changes to This Policy
We may update this policy from time to time. When we do, we will post the new version here and update the effective date above. Please check back so you know how we handle your information.
Contact Us
If you have questions about this policy or how we handle your information, reach out:
Serenity Outdoors, LLC
5287 W R Ave, Schoolcraft, MI 49087
269.274.3947
jon@serenityoutdoors.com